Thomson, Rupert

Soft

Hardcover, London: Bloomsbury Publishing, 1998. First Edition. Near Fine. "The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory." Ships same or next business day. Pictorial boards. Book has minor edge wear, small bump on top right corner of front board, lightly faded on head edge and spine; overall, pages are tight, bright, and clean. No dust jacket as issued. ; 8vo 8" - 9" tall; 312 pages. [Item #59282]

Price: $25.00